Cheeky Parrot Games has been a one-woman endeavour since I launched the company over 12 years ago.

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Today we have nine Cheeky Parrot titles in print and distribute a further ten games from other publishers. Over the years, I've been fortunate to build relationships with retailers throughout New Zealand and to see our games find their way onto more and more shelves. As the catalogue has grown, I've become increasingly conscious of the opportunities that exist beyond the retailers I've been able to personally service.

 

So I was flattered, but admittedly a little cautious at first, when Matt Rogers approached me with a proposal to distribute our games more widely throughout New Zealand. After a few conversations, it became clear that a partnership could help bring Cheeky Parrot Games to new retailers while allowing me to continue working directly with the stores that have supported us over the years.
 

I'm therefore pleased to announce that Cheeky Parrot Games has entered into a non-exclusive distribution partnership with Geek Culture Distribution. Under this arrangement, Geek Culture will help bring our Cheeky Parrot-branded titles to additional retailers around the country who are not currently part of our flock, while I continue to work directly with my existing retail partners.
 

This new partnership should help our games reach more stores, more tables, and ultimately more players.

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Matt and his team have a sincere interest in supporting Kiwi designers and publishers. Since its founding in 2019, Geek Culture has become Aotearoa's leading homegrown distributor of trading card games, board games, game accessories, and pop-culture collectibles. In addition to product distribution, Geek Culture's Events division facilitates major TCG events across the country.

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Matt says: "We are excited to partner with Cheeky Parrot Games to provide retailers with the support they need to thrive. Retailers aren't just selling games – many build communities around the games they sell. Our role is to provide operational support, clear communication and consistent supply so they can focus on what they do best: creating fun and inclusive spaces for their customers."

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I'm looking forward to seeing where this next chapter takes us and look forward to seeing Cheeky Parrot Games reach even more players around New Zealand.

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